BackedbyLocal.com is built to help people find trusted local businesses — and to help small businesses earn visibility in their community. This page covers our Privacy Policy, Cookie Notice, and Terms of Use in one place.
Last Updated: January 21, 2026
BackedbyLocal.com (“Backed by Local,” “we,” “us,” or “our”) operates this website.
Website: https://backedbylocal.com
Contact: info@backedbylocal.com
We collect information in three main ways:
When you submit a business, request information, or contact us, we may collect:
If visitors leave comments, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (a “hash”) may be provided to the Gravatar service to determine if you use it. Gravatar privacy policy: https://automattic.com/privacy/
We may use the following tools to understand performance, improve UX, and measure marketing effectiveness:
We use GA4 and GTM to measure traffic and engagement (for example: which pages are visited and which actions are taken). Google may collect data through cookies and similar identifiers.
Google privacy policy: https://policies.google.com/privacy
We may use Microsoft Clarity to understand site interaction patterns through heatmaps and session insights. Clarity may collect device and browser data and interaction signals.
Microsoft privacy policy: https://privacy.microsoft.com/en-us/privacystatement
We may use the Meta Pixel (Facebook/Instagram) to measure and improve advertising performance and conversion activity.
Meta privacy policy: https://www.facebook.com/privacy/policy/
We may use CallRail to measure calls and attribution sources. Depending on configuration, this may include call metadata (time, duration) and, if enabled by us, call recording.
CallRail privacy policy: https://www.callrail.com/privacy/
If you purchase a plan or submit payment details, payments are processed through third-party providers such as Stripe. We do not store full payment card details on our servers.
Stripe privacy policy: https://stripe.com/privacy
Cookies help the site function and help us understand what’s working. You can control cookies through your browser settings. Blocking cookies may impact site performance.
Pages on this site may include embedded content (videos, images, articles, etc.). Embedded content behaves the same as if you visited the other site directly. Those websites may collect data, use cookies, and track interactions.
We do not sell your personal information.
We may share limited information with vendors that help run the site, such as:
We retain data only as long as needed for operations, security, and legal compliance.
You may request a copy of your data, request corrections, or request deletion where applicable. Contact: info@backedbylocal.com
We use reasonable security measures to protect data using standard WordPress best practices and access controls. No method of transmission over the internet is 100% secure.
BackedbyLocal.com is not intended for children under 13 and we do not knowingly collect data from children.
We may update this policy periodically. Updates will be posted on this page with a revised “Last Updated” date.
We use cookies to improve site performance, understand traffic, and enhance your experience. You can accept cookies, reject non-essential cookies, or manage preferences at any time.
You can also control cookies through your browser settings at any time.
By accessing or using BackedbyLocal.com, you agree to the following terms. If you do not agree, do not use the site.
BackedbyLocal.com is a discovery platform designed to help residents find local businesses. Listings, guides, and featured placements are informational and may change over time.
While we aim to keep listings accurate and high quality, we do not guarantee completeness, correctness, or uninterrupted access. Businesses and content may be updated, reordered, added, or removed.
Site content, branding, and layout are owned by BackedbyLocal.com unless otherwise stated. You may not copy or reuse content in a way that suggests endorsement or ownership.
The site may link to third-party websites. We are not responsible for third-party content, policies, or behavior.
To the fullest extent permitted by law, BackedbyLocal.com is not liable for damages resulting from your use of the site. Use the site at your own risk.
We may update these Terms at any time. Updates will appear on this page with a revised date.
If you submit a business to be listed on BackedbyLocal.com, you agree to the following:
Featured placements may be limited by city, category, and editorial standards. “Featured” does not represent a guarantee, endorsement, or review score — it reflects placement level and/or participation at the time of publishing.
For privacy requests, corrections, data access requests, or general questions: info@backedbylocal.com