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  • Why BBL?
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Legal & Privacy

BackedbyLocal.com is built to help people find trusted local businesses — and to help small businesses earn visibility in their community. This page covers our Privacy Policy, Cookie Notice, and Terms of Use in one place.

Last Updated: January 21, 2026

Privacy Policy

Who We Are

BackedbyLocal.com (“Backed by Local,” “we,” “us,” or “our”) operates this website.

Website: https://backedbylocal.com

Contact: info@backedbylocal.com

What Information We Collect

We collect information in three main ways:

  • Information you provide: when you submit forms, request info, or contact us.
  • Information collected automatically: basic analytics and device signals when you browse the site.
  • Cookies and tracking technologies: used to improve performance and understand usage.

Information You Provide

When you submit a business, request information, or contact us, we may collect:

  • Name
  • Email address
  • Phone number
  • Business name and details
  • Service area / city
  • Website and social links (if provided)
  • Any message you submit
  • Uploads (logos/images) if included

Business Submissions, Listings & Uploads

  • Submitted businesses may be reviewed for accuracy and relevance.
  • A submitted profile may be published on BackedbyLocal.com if approved.
  • You are responsible for ensuring you have the rights to upload logos and images.
  • Please avoid submitting sensitive personal information in open form fields.

Comments

If visitors leave comments, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (a “hash”) may be provided to the Gravatar service to determine if you use it. Gravatar privacy policy: https://automattic.com/privacy/

Analytics & Tracking Tools

We may use the following tools to understand performance, improve UX, and measure marketing effectiveness:

Google Analytics 4 + Google Tag Manager

We use GA4 and GTM to measure traffic and engagement (for example: which pages are visited and which actions are taken). Google may collect data through cookies and similar identifiers.

Google privacy policy: https://policies.google.com/privacy

Microsoft Clarity

We may use Microsoft Clarity to understand site interaction patterns through heatmaps and session insights. Clarity may collect device and browser data and interaction signals.

Microsoft privacy policy: https://privacy.microsoft.com/en-us/privacystatement

Meta Pixel

We may use the Meta Pixel (Facebook/Instagram) to measure and improve advertising performance and conversion activity.

Meta privacy policy: https://www.facebook.com/privacy/policy/

Call Tracking (CallRail)

We may use CallRail to measure calls and attribution sources. Depending on configuration, this may include call metadata (time, duration) and, if enabled by us, call recording.

CallRail privacy policy: https://www.callrail.com/privacy/

Payments (Stripe)

If you purchase a plan or submit payment details, payments are processed through third-party providers such as Stripe. We do not store full payment card details on our servers.

Stripe privacy policy: https://stripe.com/privacy

Cookies

Cookies help the site function and help us understand what’s working. You can control cookies through your browser settings. Blocking cookies may impact site performance.

Embedded Content

Pages on this site may include embedded content (videos, images, articles, etc.). Embedded content behaves the same as if you visited the other site directly. Those websites may collect data, use cookies, and track interactions.

Who We Share Your Data With

We do not sell your personal information.

We may share limited information with vendors that help run the site, such as:

  • analytics providers (Google, Microsoft)
  • advertising platforms (Meta)
  • call tracking providers (CallRail)
  • payment processors (Stripe)
  • spam detection and security services
  • hosting and site performance services

How Long We Retain Data

We retain data only as long as needed for operations, security, and legal compliance.

  • Comments and metadata may be retained indefinitely.
  • Form submissions may be retained for follow-up, verification, and platform operations.
  • Analytics retention depends on vendor platform settings.

Your Rights

You may request a copy of your data, request corrections, or request deletion where applicable. Contact: info@backedbylocal.com

Security

We use reasonable security measures to protect data using standard WordPress best practices and access controls. No method of transmission over the internet is 100% secure.

Children’s Privacy

BackedbyLocal.com is not intended for children under 13 and we do not knowingly collect data from children.

Privacy Policy Updates

We may update this policy periodically. Updates will be posted on this page with a revised “Last Updated” date.

Cookie Notice

Short Cookie Banner Copy

We use cookies to improve site performance, understand traffic, and enhance your experience. You can accept cookies, reject non-essential cookies, or manage preferences at any time.

Cookie Settings Copy (Preferences)
  • Essential cookies: required for the website to function.
  • Analytics cookies: help us understand site performance and improve content.
  • Marketing cookies: help measure advertising effectiveness (if enabled).

You can also control cookies through your browser settings at any time.

Terms of Use

By accessing or using BackedbyLocal.com, you agree to the following terms. If you do not agree, do not use the site.

Platform Purpose

BackedbyLocal.com is a discovery platform designed to help residents find local businesses. Listings, guides, and featured placements are informational and may change over time.

No Guarantees

While we aim to keep listings accurate and high quality, we do not guarantee completeness, correctness, or uninterrupted access. Businesses and content may be updated, reordered, added, or removed.

User Conduct

  • Do not attempt to disrupt or hack the site.
  • Do not submit false or misleading information.
  • Do not upload copyrighted content you do not own or have rights to use.
  • Do not use the platform to harass, threaten, or abuse others.

Intellectual Property

Site content, branding, and layout are owned by BackedbyLocal.com unless otherwise stated. You may not copy or reuse content in a way that suggests endorsement or ownership.

Links to Third Parties

The site may link to third-party websites. We are not responsible for third-party content, policies, or behavior.

Limitation of Liability

To the fullest extent permitted by law, BackedbyLocal.com is not liable for damages resulting from your use of the site. Use the site at your own risk.

Changes to Terms

We may update these Terms at any time. Updates will appear on this page with a revised date.

Business Submission & Listing Terms

If you submit a business to be listed on BackedbyLocal.com, you agree to the following:

  • You confirm that the information you provide is accurate and truthful.
  • You confirm you have permission to submit business details and upload branding assets.
  • Submissions may be edited for formatting, clarity, categorization, and quality standards.
  • We may reject submissions that appear spammy, misleading, abusive, irrelevant, or low quality.
  • Listings may be removed or changed at any time to protect platform integrity and user trust.

Featured Placement

Featured placements may be limited by city, category, and editorial standards. “Featured” does not represent a guarantee, endorsement, or review score — it reflects placement level and/or participation at the time of publishing.

Contact

For privacy requests, corrections, data access requests, or general questions: info@backedbylocal.com

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Ask BBL

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You’ll go directly to the closest matching city results page.

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